Here are a few tips I have learned so far:
Franchising
If you plan on playing a long time... don't use your franchises on just anything... Start with Burgers or Bikes and stick with it for a while... Whatever you do, try to make your third one Seafood, which is good until level 30. You cannot choose your franchise types again.
Completing Quests
Quests in CV may seem like a waste of time, but they are very important to continue progressing in game play. Some of them cause you to build things you don't want to, lay road you don't need, or otherwise waste resources. While it may be painful (I just finished deleting the crappy houses I didn't need) it unlocks additional homes, community projects, and businesses. Suck it up!
Laying Road... or Sidewalk
Did you know that roads do not have to be connected. Continuing with their past trend, Zynga was made it so that the people of CV do not need to reach the shops in your city to utilize them. Some of you may have taken advantage of this in the past when you turned around your counters in Cafe World to speed up delivery time. In this game, placing only a single road tile in front of your building allows you to place more decorations and increase the percentage of pay. You can also string along a sidewalk from that single road piece somewhere else, like the picture later on.
Picking the Right Businesses
Supplies and energy are your major limiting factor in this game. I always try to harvest my friends crops for them when I visit their towns for two reasons: so they don't have to waste the energy doing it, and so I get the 15 supplies bonus as well. 15 supplies are worth FAR more than 25 coins when you place enough decorations.
Given this factor, it is important to place businesses which hold a lot of supplies and also have a high yield per supply. Right now, at level 25, I am favoring the Seafood Restaurants. They hold 140 goods and when surrounded by decorations yield a ton of cash (over 1200 coins per). I currently have around 110% income on each of my three with very little investment on decorations. I plan on increasing these in the near future so that I have 140%+ income and 4 working businesses instead of three.
Other businesses, including my friends which I have allowed them to build on my land, are off to the side, connected to some road, but not in production. My friends get bonuses for having them there, and I get goods delivered once a day (which I use in the seafood shops).
Placing Decorations
Currently, I have placed my top decorations such as fountains and parks in the middle of my three active seafood restaurants increasing their production by 16-18%. I have filled up the space immediately around the shops with flowers and trees (1-4%) and leaving the outermost areas three squares away from the shops for additional high-yield decorations. As long as the tennis court, fountain, etc. is occupying one square within three of the shop, you get the bonus. Have fun doubling your income with ease.
CLICK FOR FULL IMAGE WITH DIRECTIONS
They just changed the statues to be worth 2%... lame. Big waste of cash. This setup is now worth 263%
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